Is Amazon ACTUALLY crying foul against Apple? Are you kidding me? Wow. What a bunch of babies.
Hello there Mr. Pot. Meet Kettle.
Today Amazon launched an HTML5 browser version of its market leading eReader application, Kindle. Called Kindle Cloud Reader, it’s a direct response to the 30% cut of sales that Apple now takes from in-app purchases and subscriptions via iOS apps. The 30% Apple toll hits businesses like Amazon hard, because the margins on book sales are slim enough as it is.
The HTML5 Kindle site appears to be optimized for the iPad. It’s accessed from the Safari browser in the iPad, so it routes around Apple’s App Store. That means Amazon doesn’t need to give Apple 30% of an eBook sale. Because the HTML5 site is very close to the functionality of the iPad Kindle app, this is going to have huge ramifications for Apple. Yes, Apple’s walled garden has just been structurally weakened. I’d go as far as to say that it’s a matter of months, not years, before Amazon pulls its iOS Kindle app from the App Store.
I find articles like this interesting because they take the perspective that it’s Apple, and not Amazon, that’s somehow the villain here.
For the record:
A) Amazon deliberately sold books at a loss to push their “walled garden” of an ereader into the market leadership position. It worked.
B) Apple’s been very consistent about their position, and if publishers don’t want to use it, they don’t have to. The reason they’re choosing to, is because they can actually make a profit publishing their works on an iOS platform.
C) Amazon’s Kindle prices were nice, but they weren’t good business. You can’t sell content at a loss and expect the providers to sit around being happy. This
cutthroat, deliberate business “practice”move significantly contributed to many brick-and-mortar bookstores going out of business (not just the big players; the small mom-and-pop shops too). Amazon has openly gloated about this, and is even running ads on sites like Hulu.com mocking people who would carry physical books.
I swear. Some people just look for open opportunities to criticize a company they don’t like.
Hypocrisy at its finest.
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